To create a name of functional domain is without a doubt interesting, and a often debilitating one, exercise, where with a few letters and numbers that accommodated in certain order are due to fulfill so many requirements. Once finally its name of ideal dominion writes in paper, perhaps most difficult he will be to resign itself when you realize that this one no longer is available. Nor way, to resort once again to the dictionary and the creativity.
First recommendation: If you not yet set up legally his company or not yet she registers his mark and she considers that Internet will be means of supreme importance for its business, then looks for an appropriate dominion and regístrelo immediately (and those that is necessary, as I recommend in this article), later she sets up its company legally or she registers its mark on the basis of that name of dominion. If for whatever reason its company cannot be constituted on the basis of that name that chose or its mark could not be registered, it does not worry, will not have much lost, only the cost of registering those dominions that will not perhaps use.
A dominion is considered functional when:
- A person knows who it for the first time, immediate and correctly imagines what when entering the Web site she will find.
- A user enters, keying by intuition, the direction of the site of that one company, marks, product or service that he was looking for.
- A client, user or easily remember it to prospectus and without mistakes.
But and for example, What has with the Amazon.com case? you will ask yourself. Amazon.com is an excellent Web site, more not an excellent dominion. Other cases (several already) must realise forts publicity campaigns to position their Web site within the favorites of the users, nevertheless, the dominion does not offer much aid for this work, leaving to entirely fall the responsibility in their advertising efforts to secure positioning.
Although some of very subjective them, next I set out the qualities that a dominion must have for being functional.
Simple.
That it does not cause the necessity to explain his grammar or to spell it. It does not have to contain letters whose phonetics are confused with others (z-s-c, y-ll-i, v-b) and must be easy to pronounce. Imagínese dictating its electronic direction of the secretary of one of its prospectuses Had you who to dictate it several times? There was necessity to spell it? Remained you with the doubt she writes down if it correctly?
Short.
While shorter better, because it is easier to remember and the possibility is reduced of committing errors when writing down it or of keying it. Of preference it uses only one word, or, phrases with two or three simple words that are clear at first sight. When its dominion is made up of more than a word, then it uses capital letters and small letters to separate them visually and to facilitate his reading (ex FrecuenciaCero.com.mx).
| Words |
Qualification |
| 1 |
Excellent |
| 2 |
Good |
| 3 |
To regulate |
| 4 or more |
Bad |
|
Directed.
It must identify by itself to his segment of market. We put like examples MiTarea.com and MisHijos.com, first sends to think about a site for young students, the second in a site for adult people with paternal responsibility. Another example could be: Intercambia.com and Intercambie.com, in first we can hope to that one is a site to interchange things in an informal atmosphere and between young people, in the second site we could wait for a Web site for the commercial and formal interchange of goods or services between businesses (Bartering).
Associative.
It will have to attract the prospectuses and, why no, the clients of its competition. I am not meaning that you have who to violate some right of mark. Example: many companies are dedicated to the steel, but Which create you that is the direction that it more attracts potential clients for that market? Without a doubt the acero.com dominion, a dominion very coveted by all the companies steelmakers.
Obvious.
That she is called as people talk about her company or marks. For example, Snows the Michoacana would prefer to count on a dominion like LaMichoacana.com instead of NievesLaMichoacana.com, made famous name of stores of snows and ice creams in Mexico.
It registers the similars.
If or it found the dominion that wants to register, now it registers those that are resembled in case he is susceptible to a phonetic or visual confusion. A real example was it the one of the famous Mexican company Sanborn Hermanos S.A. which spends much money in advertising campaigns to announce its saNborns.com.mx site and that until now much people think that the name of the company is written like “samborns”, thus, by the year 2000 her intelligent competition (decompras.com) registered the saMborns.com.mx dominion to which I fell by error. This company only counts on a dominion for its Web site (saNborns.com.mx), the other 3 (saNborns.com, saMborns.com and saMborns.com.mx), that by intuition or mistake much people have to key, belong to other organizations. By the way, him challenge to that in less than 3 attempts you enter the Web site of the company of cereals of the Tiger Tone.
Point what?
The market of dominions gives to major value to those dominions that finish with .com, more than to any other completion, since .com is considered universal, because when not specifying geographic territory it can be used to realise businesses with people of any country, besides to have been the first completion used for commercial uses.
The ideal of a dominion would be to have registered it under .com, .net, .org and with the completion that exists for each Earth country, but veámonos more practitioners and realists, my suggestion is that first it tries to register his dominion under .com, later his dominion with the completion of his country (.mx, .bo, .co, etc.) and soon under .com with the completion of his country (ex. com.mx), if it managed to register these three, then in one go registers .info .biz and .net not to give to opportunity to that its competition or some other person in the world that is having the same ideas that use you it.
For the case of a commercial company, it prioritizes the registry of its dominions thus:
- .com
- .mx
- .com .mx (or the completion of its country)
- .info
- .biz
- .net
- .tv (every time it has more presence and not necessarily for the industry of the television).
Without redundancy.
I have seen several dominions like ronaldsiegfriedmexico.com.mx, where the word “Mexico” (sic) causes a pleonasm, since cTLD (country top level domain) MX identifies by itself it like Mexican. The three better options for this dominion would have been RonaldSiegfried.com.mx, RonaldSiegfried.mx or RonaldSiegfriedMexico.com. It remembers, while shorter, better.
