RSS FeedI think that “What if” is an important question to ask if you are looking at the COMPLETE picture. What if my competition can market online better than my company? What if their costs for a new customer are lower than mine? What if they spend 100% of their budget online and I only spend 20%? What if I am losing market share?
“What if”…….What if Ford owned Cars.com? Perhaps their financial condition would be better?
The POINT of all this…….What if you are hiring folks that are missing the BIG things? What if your CEO got $150 million in annual salary plus bonus and your company lost money? I just love the NEW MATH!! Reward FAILURE!!?? You want me to buy into THAT?? I wonder how all the dead guys I talked about earler would feel about that?
That’s when “What if” turns into “No Way!”
What if?
Read the whole Rick’s story on his blog: RicksBlog.com
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